Don't rely on the ultimate outcome of a lawsuit for any benefit in your battle against misinformation. Take the fight to the consumer: As discussed on this blog in the past, you cannot fight a wildfire in Social Media by talking to traditional media. The leaflets claimed that McDonald's exploited children in its siberian storm slot machine nuove slot machine bonus this week advertising, were cruel to animals, destroyed rain forests and contributed to Third-World starvation. McDonald's won the case but lost the PR battle.
Corona beer was "free of any contamination.". While it would seem Corona "won" this case, the power of Word of Mouth is demonstrated by the impact this rumor had on the brand.He or she asked: Do you think there are new avenues now for marketers to competitively position their products against another by starting rumors? Given the ability to spread information in a much faster way, this would seem to be a valuable (and possibly very unethical) method of combating.Fight for the mind of the consumer. Consider that winning in court may provide little or no benefit, so even if your organization will pursue legal options, that should not stop full and immediate attention to communications.If someone says you're destroying the rain forest, tell consumers the many ways you support environmental causes. A battle in court to be proven right siberian storm slot machine nuove slot machine bonus this week may be tempting, but being right doesn't increase sales or stock price; winning the battle for the mind of the consumer is the only.One of the better known examples is a false rumor that spread widely in the 80s about beer brand Corona ; gossip was that Mexican workers urinated into the bottles destined for the United States.